New Cheese Ring Packaging

What is happening?

Old Cheese Ring being surrounded by New Cheese ring

I consider myself a person who is welcoming to change. But this is something I am struggling to get over. Was Cheese Ring trying to appeal to a demography that I don't belong to? Do they have to do that with this gold mine of a junk food? Where is the male Astroboy-esque character of the new packaging?

Maybe I should stop caring. After all we are only after the sweet salty solid nectar hidden inside the blinding foil. With all things considered, the worst "reformation" that Cheese Ring went through was the sudden abolishment of the free stickers with every pack. Yes, abolishment. It was that extreme. Those sticker days built a huge fan base of young kids. If Cheese Ring went on with this gimmick, they could have had a global empire with Regent as the supreme authority and hordes of orange-lipped, hypertensive yet indoctrinated army that will kill for Cheese Ring's glory.